A banner is a piece of fabric bearing a symbol or text. In the past, banners used to be solely made of cloth. Modern banners use the non-cloth material.
Banners are different from flags. Banners are held up with a banner bar to be visible all the time whereas flags are allowed to fly freely in the presence of wind or droop down without. The banner bar can in different variations. Visibility is what makes banners excellent advertising tools.
Advertising is very beneficial, if not outright essential, to businesses. It keeps customers coming to the business. There are as many methods of advertising as there are methods of communication. Perhaps more. There are traditional and modern advertising methods.
Banners are a traditional advertising method. Advertising banners are used to inform people or draw their attention to businesses. They are designed to capture attention and provide information. They are different from other types of banners from design priority and material preference. Advertising banners are not really very expensive. This is why banners are popular advertising tools.
Advertising banners come in different types. The most common is the one-sided banners plastered on walls or window shops. There are also the two-dimensional banners that allow it to be seen from two opposite directions. Then there are the three-dimensional banners for multi-view visibility so that anyone can see and read the information on the matter from whatever direction.