Small Business and Advertising

Small Business and AdvertisingAdvertising for small businesses can come in different forms, from websites and internet ads to advertising flags being flown on a flagpole.

 

The purpose of advertising is to introduce businesses to potential customers. Effective advertising can greatly affect the success of small businesses. Small businesses do not have the funds to carry out expensive elaborate advertising campaigns. Small business owners or managers must explore different methods of advertising.

 

Advertisements must be clear and concise regardless of the methods used. The advertising tools must also be attractive in order to appeal to the target consumers and to ignite their interests to the products or services being offered by the business.

 

A huge part of the population have internet access and take advantage of the information available from the world wide web. The technology has advanced so much that people can perform various tasks without leaving their homes. People can do their shopping or hire services from the comfort of their home. That is why it pays a lot for small businesses to create an online presence. Creating a website and performing internet and social media ad campaigns are currently one of the most cost-efficient methods of advertising.

 

The impact of online advertising does not mean that businesses can or should forego local advertisements. The yellow pages and local newspapers remain one of the best methods for reaching out to the local clientele. Some successful small business send brochures and invites to customers to try out their products or services. Advertising flags flying energetically in the air remain an affordable yet very effective method of getting the attention of people.

Advertising Methods for Small Businesses

advertising-methods-for-small-businesses

The financial limitations of small businesses makes it necessary to search for advertising methods that are effective in reaching out to potential customers while being affordable. A good advertising plan is one that is able to connect the business with people that needs their products or services. It is not all about the raw number of audience. A local business has very little benefit from national or global campaigns. Why spend thousands for a national advertising campaign when the business is only able to serve the city or municipality? Why spend for a television commercial when a simple fabric on a flagpole is just as effective with getting in touch with the target market?

Advertising methods for small business have to be precise as to not waste resources. The internet offers both the ability for wide-reaching and precision advertising. There are internet marketing specialists that can increase the traffic to websites or online stores of businesses. There are online trading communities that help buyers and sellers connect with each other. There are websites that invites businesses to advertise on their pages for reasonable prices.

Another method of advertising for small businesses that is becoming quite popular due to its effectiveness is ambient advertising.  With ambient advertising, the logo or message of the business is placed in the environment in such a way that it matches with and enhances the surroundings. This can include sidewalk painting, flag accessories, sculptures and colorful additions to buildings. Ambient advertising is non-intrusive and subtle and can help businesses overcome advertising resistance from the public who are fed up with traditional advertising methods trying to force into their mind.

Flagpole Height

Flagpole-American-flag

Whether it is for advertising or ornament, flags must be properly and safely installed so that injuries and damage to properties are avoided. Before starting with the installation, it is important to determine the ideal height for the flagpole.

The ideal height and thickness of the flagpole depends on the available space or type of property, the size of the flag, and its purpose. Businesses that want to draw the attention of people want large eye-catching flags. Others just want to enjoy the sight of a flag flying energetically in the air.

Every flagpole is rated to withstand a certain amount of force generated by the flying flag. The size of the flag is directly proportional to the generated force. This means that a large flag will require a thicker flagpole in order to withstand the force generated by the flag. A large flag will have to be flown high in order to achieve maximum effect and also to prevent it from coming in contact with other structures and objects. The longer the flagpoles and the larger the flags, the heavier or deeper the cement foundations must be to prevent it from toppling over.

Small flags are normally flown at lower heights. Flying them high doesn’t make a lot of sense since their size makes them difficult to see and become simply unremarkable.