Standing a Flagpole

The modern flags have a wide variety of uses. No longer are the flags just used as a symbol of pride or nationalism. The flags are also used as ornaments that accentuate buildings and gardens, and are also one of the most widely used traditional advertising paraphernalia. Installing a flag is a very straightforward task but it also poses certain challenges and risks. The most challenging part of flag installation has to do with the flagpole.
Flagpoles
How difficult the task of installing a flagpole depends on the type of flagpole. There are two main types of flagpoles being used right now: the traditional pulley flagpoles that use a single-piece shaft and the telescopic flagpoles.

The greatest challenge in flag installation is standing the flagpole. The taller the pole, the more difficult it is to stand due to mechanical leverages. This makes it impossible for a single person to install the flag without using cranes or pulley systems. This is the greatest problem encountered when installing a single-piece traditional flagpole. A telescopic flagpole, on the other hand, is very easy to install. Due to its telescopic technology that allows easy extension and shortening, a flagpole that measures 10 meters  when fully extended can be reduced to 3 meters when shortened. This makes it easier and faster to stand the flagpole.

Another thing to consider when installing a flag is the flagpole base. The base must be provide enough support to prevent the pole from toppling over during strong winds. The taller the pole, the sturdier the base must be. The base can be strengthened using cement foundations or through heavy-duty bolting.

Installing Advertising Flags and Banners

Advertising flags and banners are one of the simplest, most affordable and effective methods of getting attention to your business. You simply have to install it in certain strategic locations and then leave it. It will do the job of getting attention and providing important information to potential customers.

advertising flags

advertising flags

There is a difference between an advertising flag and a banner in terms of function. A flag is mainly used for drawing attention while banners are for providing information. This is due to the fact that flags are usually installed on top of flagpoles and are constantly flying in the air. The constant movement which is quite eye-catching also makes any inscription illegible. A banner is less attention-grabbing but can contain valuable information such as promotions or contact details for your business. Banners can be placed in sidewalks or outside your store or office using stands.

Between these two advertising tools , flags are more difficult to install. A concrete foundation is usually needed in order to provide sturdy support to the flagpole. A weak foundation can lead to the flagpole falling over during very strong winds. Some foundations are buried into the ground to provide anchor while others remain above ground with only the weight keeping the pole standing.

Banners are usually displayed using movable stands. Its installation only requires attaching the banner to the stand and placing it in the desired location. A downside to this is that it can be easily vandalized. Some large banners are installed on large vacant building walls using metal frames.

Basics of Flagging

Flags are tools of expression. It is most commonly used to express national or organizational pride. In the field of marketing, flags are viewed as important advertising tools. Flags come in various forms and sizes. The activity of flying flags is known as flagging. There are basic information you must know about flagging.

Some places require individuals or groups to meet requirements and have permits before flying a flag. This is mainly due to the fact that improper setup of a flag can lead to accidents or injuries. A flag that touches a live wire can cause the electrocute anyone unfortunate to touch the pole below. Another reason is to maintain the aesthetics of an area. Some flags are too big or have very poor design and can affect the appearance of certain locations. There are also laws that punishes those who disrespectfully display nation flags.

Size is a serious consideration when flying a flag. Bigger flags catches more wind. The forces from high-speed winds can be very damaging to the flag fabric. This means that as the size of the flag increases, it is also more prone to damage.

Speaking of fabrics, flags come in different kinds of material. The most commonly used fabrics for flags are cotton, nylon and polyester. Each one of these materials have advantages and disadvantages. Some are more resistant to moisture or wind while others are able to retain their color despite prolonged exposure to sun.

Modern Advertising and Flags

In today’s world where everything seems to revolve around advance technology and gadgets, it is easy to overlook or discount older methods and practices. This is true in today’s advertising in which businesses are trending towards internet and social media as their primary medium for advertising. This shift in focus is totally understandable with majority of the people having access to devices that give them easy internet access.

Rix-finialCompletely ignoring the more traditional methods of advertising is missing out on some of the advantages it has to offer. Advertising flags and banners are one of the oldest types of advertising tools.  It has been around since advertising started to become a thing.

Advertising flags are one of the most cost-effective method of getting the word out regarding a business. The materials used are relatively affordable and is able to reach the target market as intended. In plenty of cases, banners are more effective than any other advertising medium.

If a business aims for a local market, there is very little sense in using broad targeting methods such as online advertising. With the internet, you might be able to inform thousands people on the other side of the world regarding your company and what you offer. But to what purpose when they are not your target market? Effective advertising is not just about getting the word out to people. It is all about reaching the right group of people.

In the case of a local campaign, the advertising flags make the most sense. These are affordable and do not require any form maintenance or intensive monitoring. You just have to set it up in a right location and let it be. The people needs what your business has to offer will notice it and go to you.

Advertising Flags and Successful Marketing

pennants

Marketing is often associated with the promotion or advertising of products and services of a business. There is, however, more to successful marketing than advertising flags and gimmicks. The last several decades have shifted the focus of businesses from production to marketing. Creating high quality products is no longer enough for a business to succeed. You need to make your target consumers want your products. You need to create products and offer services that the consumers want. This the modern marketing world.

Whether a business is involved in manufacturing or retailing, the aim of marketing stays the same. That is, to offer goods that customers want. A part of marketing that finds out what the customers want is called market research.

Marketing e research tries to analyze marketing problems in a scientific way. It studies people and examines their habits, preferences, purchasing power and other qualities as buyers and sellers. It tries to evaluate the different segment of population. How to people in high-income group behave? How are teenagers and senior citizens alike or different in terms of buying behavior?

Through marketing research, a business can determine the best product to produce or sell, how to promote it and the way it is price. Brand names and packaging design are other fine points that are affected by marketing research.

There are many subareas that marketing research is divided to. An advertising research, for example, tries to determine the effectiveness of different forms of advertising and to find out the best medium for attracting customers. Market analysis is another subarea that allows for the estimation of the sales potential of certain products. These are just some of the many areas that are covered by marketing research.

Budget-Friendly Promotion

cement_foundationThe quality of products or services is the most important component of a business. This is what keeps customers happy and always returning for more business. This is also the reason why some new businesses struggle.

The current economic condition makes it quite difficult for a small business to survive a slow start. The fact that the business is new means that the quality of its products and services are yet to be recognized by many. Business dealings will be sporadic and might not be enough to make the business running.

The promotion is just as important as the quality of products and services for a new business. If successfully done, it can speed up the process of gaining return customers that are key to the success of any business.

There are different methods for promotion. Traditional media such as newspapers, local radio and television are quite effective for targeting certain locations. These can also be quite expensive and not suited for smaller businesses. The internet is a good and budget-friendly way  to promote the business if you are savvy enough for it. With the internet becoming a part of everyday life for most people, it also becomes one of the most effective ways to connect with your target customers. But as mentioned, you need to have enough knowledge. Even then, it will also eat up a lot of your time, something that most owners of new businesses just does not have plenty of.

Sometimes, the most effective  way to promote a business is simply by trying to get the attention of people in the immediate vicinity of your business. A strategically-placed billboard can be quite effective in helping you get customers. High-rise flags using flagpoles on cement foundations can also arouse the curiosity of passerby.

Budget-friendly promotion is all about creativity. Anything works as long as it fits the budget and is able to get significant attention to your business.

Increasing the Life of Your Flag

The flag signifies the unity and the struggle of our ancestors  that paved the way into the formation of our country in which we are happily living life. It is only apt that the flag be treated with respect and taken care of.

cement_foundationBy properly taking care of a flag, you not only show your respect but it also prolong its life. So what do you do to take care of it?

Avoid exposing your flag to harsh weather conditions. Strong winds will whip your flag causing it to contract and expand which weakens the fabric. Rain has much the same effect, as the fabric tends to expand and get heavy with water weight and contract upon drying. If your flag does get wet, take it down to dry. Drying your flag on a flat surface helps it retain its shape. If it is allowed to dry on the pole it may stretch the material due to the weight of being wet.

Remove dirt and contaminants that may lodge in the material. You can clean your flag by washing it in warm water and mild detergent. It is best to hand wash your flag as you do not want to let it sit in wash water, which may cause color run on the white stripes. If you are uncomfortable hand washing your flag most dry cleaners usually offer discounts for cleaning the American flag.

Set your pole or cement foundation from structures or trees that can catch the end of the flag. This can cause tearing. If you see a sign of tear, perform the proper repair before flying the flag once again.