Among advertising tools, banners are one of the most cost-effective. Despite the transformation that is happening with the popular media, these simple advertising tools remain widely-used by numerous businesses, both big and small. Commonly viewed as traditional advertising, there is also an innovation that is happening with advertising banners. Unlike a flag being flown on top of a flagpole which is purely ornamental, certain banner designs and structures offer a multitude of functionality.
An increasing number of business establishments are using banners as visors to control the amount of sunlight and heat that enter through the popular massive glass windows in front of the building. This is by no means a groundbreaking idea. However, the banners are affordable alternative to the expensive window blinds and other types of covering for opening or closing facade, while also acting as advertising tools.
Unlike blinds can be difficult to clean due to the number slats and have adjusting mechanisms that are prone to snagging or getting stuck, banner visors are very easy to maintain and adjust.
And because of its affordability, businesses can afford to have different colors of banners that they can use depending on the season. During the hot summer season, a more opaque banner visor can be used to minimize the amount of heat that gets into the establishment, minimizing air conditioning cost. The lower power consumption of the air conditioning system not only benefits the business but also the environment.