Advertising for small businesses can come in different forms, from websites and internet ads to advertising flags being flown on a flagpole.
The purpose of advertising is to introduce businesses to potential customers. Effective advertising can greatly affect the success of small businesses. Small businesses do not have the funds to carry out expensive elaborate advertising campaigns. Small business owners or managers must explore different methods of advertising.
Advertisements must be clear and concise regardless of the methods used. The advertising tools must also be attractive in order to appeal to the target consumers and to ignite their interests to the products or services being offered by the business.
A huge part of the population have internet access and take advantage of the information available from the world wide web. The technology has advanced so much that people can perform various tasks without leaving their homes. People can do their shopping or hire services from the comfort of their home. That is why it pays a lot for small businesses to create an online presence. Creating a website and performing internet and social media ad campaigns are currently one of the most cost-efficient methods of advertising.
The impact of online advertising does not mean that businesses can or should forego local advertisements. The yellow pages and local newspapers remain one of the best methods for reaching out to the local clientele. Some successful small business send brochures and invites to customers to try out their products or services. Advertising flags flying energetically in the air remain an affordable yet very effective method of getting the attention of people.
Whether it is for advertising or ornament, flags must be properly and safely installed so that injuries and damage to properties are avoided. Before starting with the installation, it is important to determine the ideal height for the flagpole.
The ideal height and thickness of the flagpole depends on the available space or type of property, the size of the flag, and its purpose. Businesses that want to draw the attention of people want large eye-catching flags. Others just want to enjoy the sight of a flag flying energetically in the air.
Every flagpole is rated to withstand a certain amount of force generated by the flying flag. The size of the flag is directly proportional to the generated force. This means that a large flag will require a thicker flagpole in order to withstand the force generated by the flag. A large flag will have to be flown high in order to achieve maximum effect and also to prevent it from coming in contact with other structures and objects. The longer the flagpoles and the larger the flags, the heavier or deeper the cement foundations must be to prevent it from toppling over.
Small flags are normally flown at lower heights. Flying them high doesn’t make a lot of sense since their size makes them difficult to see and become simply unremarkable.
Among advertising tools, banners are one of the most cost-effective. Despite the transformation that is happening with the popular media, these simple advertising tools remain widely-used by numerous businesses, both big and small. Commonly viewed as traditional advertising, there is also an innovation that is happening with advertising banners. Unlike a flag being flown on top of a flagpole which is purely ornamental, certain banner designs and structures offer a multitude of functionality.
An increasing number of business establishments are using banners as visors to control the amount of sunlight and heat that enter through the popular massive glass windows in front of the building. This is by no means a groundbreaking idea. However, the banners are affordable alternative to the expensive window blinds and other types of covering for opening or closing facade, while also acting as advertising tools.
Unlike blinds can be difficult to clean due to the number slats and have adjusting mechanisms that are prone to snagging or getting stuck, banner visors are very easy to maintain and adjust.
And because of its affordability, businesses can afford to have different colors of banners that they can use depending on the season. During the hot summer season, a more opaque banner visor can be used to minimize the amount of heat that gets into the establishment, minimizing air conditioning cost. The lower power consumption of the air conditioning system not only benefits the business but also the environment.
The modern flags have a wide variety of uses. No longer are the flags just used as a symbol of pride or nationalism. The flags are also used as ornaments that accentuate buildings and gardens, and are also one of the most widely used traditional advertising paraphernalia. Installing a flag is a very straightforward task but it also poses certain challenges and risks. The most challenging part of flag installation has to do with the flagpole.
How difficult the task of installing a flagpole depends on the type of flagpole. There are two main types of flagpoles being used right now: the traditional pulley flagpoles that use a single-piece shaft and the telescopic flagpoles.
The greatest challenge in flag installation is standing the flagpole. The taller the pole, the more difficult it is to stand due to mechanical leverages. This makes it impossible for a single person to install the flag without using cranes or pulley systems. This is the greatest problem encountered when installing a single-piece traditional flagpole. A telescopic flagpole, on the other hand, is very easy to install. Due to its telescopic technology that allows easy extension and shortening, a flagpole that measures 10 meters when fully extended can be reduced to 3 meters when shortened. This makes it easier and faster to stand the flagpole.
Another thing to consider when installing a flag is the flagpole base. The base must be provide enough support to prevent the pole from toppling over during strong winds. The taller the pole, the sturdier the base must be. The base can be strengthened using cement foundations or through heavy-duty bolting.